Progress Welcome to Store Design & Merchandising: Maximize the retail space Complete & Continue Next Lesson Learn More Section 1 - Store Design Purpose and Professionals 4 Lessons Lesson 1: Intro to the course • 1:44 Lesson 2: What is Store Design • 2:05 Lesson 3: Know the store design experts • 3:23 Lesson 4: Store design is a marketing tool • 1:11 Section 2 - Brand Identity and Store Concept 9 Lessons Lesson 5. Brand Identity: How to identity and analyze • 5:42 Assignment: Brand Identity • 15:00 Lesson 6. "Brand as a person" • 3:49 Lesson 7. Create a brand atmosphere in the store space - Moodboard • 6:35 Lesson 8. Shopping Experience • 2:52 Lesson 9. What a store Concept means • 1:06 Lesson 10. Case Study • 2:39 Lesson 11. Wrap-up exercise - Create a Moodboard • 1:12 Assignment 2: Create a moodboard for a brand of your choice • 30:00 SECTION 3 - STORE SPACE AND STORE SECTIONS 4 Lessons Lesson 12. Introduction to store space and stockroom • 1:53 Lesson 13: Product grouping • 4:48 Lesson 14: Tactics for product allocation Lesson 15: Decompression Zones and Windows • 1:58 Section 4 - STORE LAYOUT 5 Lessons Lesson 16: What is a Layout • 1:21 Lesson 17: Customer flow - What is and how to influence • 2:33 Lesson 18: Layout types - pros and cons for each business • 3:05 Lesson 19: Fixtures and Store Hardware • 5:07 Lesson 20: Ergonomics and Product value perception • 2:59 Section 5 - Final Test 3 Lessons Lesson 21: Design a Store • 2:06 Assignment 3: Final Test • 01:00:00 Lesson 22: Self-Evaluation and Thank you • 2:38 Welcome to Store Design & Merchandising: Maximize the retail space Complete & Continue Next Lesson Learn More Section 1 - Store Design Purpose and Professionals Lesson 2: What is Store Design • 2:05