ABOUT STORE DESIGN & MERCHANDISING
Language
English (CC English)
Start Date
Ready to enrollment 2025
Course Length
22 Video lectures (online learning asynchronous video lessons and assignments)
Learn the key techniques to plan & structure retail stores: concept, product sections, layout, experience, visuals
Course Overview
This course will give you tools and the basic techniques and knowledge to develop a retail design project.
With this course you will be able to start developing amazing store design from scratch or improving an existing one.
Learn how to reflect a concept into the store space, how to create a customer journey, and how to plan a store layout according to your product and business.
After this course you will never look at a store the same way again.
What to expect
At the end of this course, you will be able to develop a store design project, either for your own store or a client. You will understand the principles needed to create a impactful and inspiring shopping experience and how to integrate a brand´s identity.
You will also be able to allocate product in the store space creating a costumer navigation strategy and gain the confidence to develop a store design project with a final test.
-
No previous experience needed, as we will approach the topics from the basics.
-
Video lectures within a intuitive user-friendly platform, for web and mobile, all lessons with practical examples.
Store design & Merchandising is in asynchronos learning mode (with on-demand videos) that you can watch at your own pace. You will be expected to commit between 1-2h hours per week to study.
Who is this course for?
Retailers
Retailers who need better tools to help them make daily decisions in their retail business
Sales peoples
People who want to acquire more skills for career growth opportunities
Students
People who are curious about the store design for personal knowledge
Course content
-
Intro to Store Design
What is Store Design
Know the store design Experts
Store design is a marketing tool
Store design and its Professionals
-
Brand Identity: How to identify and analyze
“ Brand as a person”
Create a brand atmosphere in the store space - Moodboard
Shopping Experience
What store concept means
Case Study
Wrap Up Video lecture - Create a moodboard
-
Intro to store space and stockroom
Product grouping - How to identity and create sections
Tactics for product allocation
Decompression Zones & Windows
-
What is a layout
Customer flow - What is and how to influence
Layout types - pros and cons for each business
Fixtures and store hardware
Ergonomics and product value perception
-
Design a store - Materials & presentation
Self-evaluation & thank you
What you’ll learn
-
At the end of this course, you will be able to develop a store design project, either for your own store or a client.
-
Learn to create a profitable layout by choosing the best fixtures
-
You will be able to integrate a brand's identity in a retail space
-
You will learn how to achieve a balance between creativity and logistical needs in retail
Learn key technics to become a confident store planner and designer.
-
Understand the principles needed to create a impactful and inspiring shopping experience
-
Learn the most effective way to build costumer flow trough the space in order to improve sales
I will teach how to apply ergonomic techniques to improve the consumer's perception of value
Easy to enroll
-
1 . Choose Your Course
Browse our carefully crafted courses and select the one that best suits your goals. Whether you’re a beginner or looking to deepen your expertise, we have the right course for you
-
2 . Sign Up & Get Instant Access
Once you’ve chosen your course, signing up is easy. After completing your registration, you’ll gain immediate access to all course materials, starting your learning journey right away.
-
3 . Learn at Your Own Pace
Our courses are designed for busy people. You can study whenever and wherever suits you, allowing you to revisit lessons whenever needed.
Join now
Learn the key techniques to plan & structure retail stores: concept, product sections, layout, experience, visuals
-
The course is structured by certified instructor, providing a comprehensive overview of all topics essential for designing a store. It includes assignments and facilitating self-assessment and practical understanding.
-
The course is taught by Diana Paiva, a spatial designer, marketeer and visual merchandiser with +16 years of experience in managing brands and retail experiences. She began her career in advertising agencies, working with international brands. She later specialized in visual merchandising and interior design. She is a certified instructor on e-learning and b-learning since 2018 with +1500 learners worldwide.
-
No previous experience is necessary to enroll in this course. The instructor approaches each topic from the basics, making it accessible to beginners interested in store design and merchandising.
Meet your instructor
✳
Meet your instructor ✳
D I A N A P A I V A
Online instructor with +1500 learners worldwide
✔️ +16 years of experience in Retail Design & Marketing & Visual merchandising & Interior design
✔️ Passionate about helping others grow in their careers
✔️ Certified instructor, courses designed for real-world jobs
“Very descriptive and information-heavy. Loved the incorporation of the case studies and real-life examples.”
Kee’nan H.
via via Udemy course Store Design & Merchandising Maximize the retail Space
“The course is well structured and give a good conceptual overview on all topics that must be taken into account when designing a store. The tests and opportunity to see other students` submissions is a great way to assess the learning.”
Martina N.
via Udemy course Store Design & Merchandising Maximize the retail Space
“I absolutely loved this course. Good quality video, good material and it is well presented.”
Frank L.
