Store Design & Merchandising online course

Your career in Retail Design and Visual Merchandising starts here.

Language
English (CC English)

Start Date
Ready for enrollment
Next cohort support starts: Feb 9

Course Length
22 Video lectures (online learning asynchronous video lessons and assignments)

Store Design & Merchandising: Maximize the retail space
$29.90
One time
$14.95
For 2 months
✓ For beginners level
✓ 22 Video Lectures
✓ Certificate of completion
✓ 7 Downloadable resources
✓ Practical assignments

About this course

This course teaches you how to plan, design and structure retail spaces, from concept and layout, to customer experience and product allocation.

With this course you will be able to start developing amazing store design from scratch or improving an existing one.

Learn how to reflect a concept into the store space, how to create a customer journey, and how to plan a store layout according to your product and business.

After this course you will never see a store the same way again.

What to expect

At the end of this course, you will be able to develop a store design project from scratch, in a practical assignment.

You will understand the principles needed to create a impactful and inspiring shopping experience and how to integrate a brand´s identity.

You will also be able to allocate product in the store space creating a navigation strategy and gain the confidence to start developing your own projects.

  • No previous experience needed, as we will approach the topics from the basics.

    Perfect for retail design beginners.

  • Video lectures within a intuitive user-friendly platform, for web and mobile, all lessons with practical examples.

    Store design & Merchandising is in asynchronos learning mode (with on-demand videos) that you can watch at your own pace. You will be expected to commit between 1-2h hours per week to study.

Testimonials from students

  • “The course is well structured and give a good conceptual overview on all topics that must be taken into account when designing a store. The tests and opportunity to see other students` submissions is a great way to assess the learning.”

    Martina N.

  • “I absolutely loved this course. Good quality video, good material and it is well presented.”

    Frank L.

  • “Very descriptive and information-heavy. Loved the incorporation of the case studies and real-life examples.”

    Kee’nan H.

  • “The content is better than I expected. The videos are easy to follow because they are very well designed. While she is talking, key words appear on the screen, the more complex ideas are supported by images and pictures. I loved it and I am waiting for Diana to release more courses!”

    Valeria V.

Who is this Retail design course for?

Retailers who want to improve store layout and sales performance

Sales professionals looking to grow into retail design roles

Students interested in store design and visual merchandising fundamentals

What you’ll learn

  • At the end of this course, you will be able to develop a store design project, either for your own store or a client.

  • Learn to create a profitable layout by apply Store layout planning principles choosing the best fixtures.

  • You will be able to integrate a Brand identity applied to physical retail spaces

  • You will learn how to achieve a balance between creativity and logistical needs in retail

    Learn key technics to become a confident store planner and designer.

  • Understand the principles needed to create an impactful and inspiring shopping experience

  • Learn the most effective way to build costumer flow trough the space in order to improve sales

    I will teach how to apply ergonomic techniques to improve the consumer's perception of value, retail space zoning and product sections

Complete Course Curriculum
- 5 Sections, 22 Lessons

    • Intro to Store Design

    • What is Store Design

    • Know the store design Experts

    • Store design is a marketing tool

    • Store design and its Professionals

    • Brand Identity: How to identify and analyze

    • “ Brand as a person”

    • Create a brand atmosphere in the store space - Moodboard

    • Shopping Experience

    • What store concept means

    • Case Study

    • Wrap Up Video lecture - Create a moodboard

    • Intro to store space and stockroom

    • Product grouping - How to identity and create sections

    • Tactics for product allocation

    • Decompression Zones & Windows

    • What is a layout

    • Customer flow - What is and how to influence

    • Layout types - pros and cons for each business

    • Fixtures and store hardware

    • Ergonomics and product value perception

    • Design a store - Materials & presentation

    • Self-evaluation & thank you

Easy to enroll

  • online courses enroll visual merchandising

    1 . Choose Your Course

    Browse our carefully crafted courses and select the one that best suits your goals. Whether you’re a beginner or looking to deepen your expertise, we have the right course for you

  • video lectures of visual merchandising certified

    2 . Sign Up & Get Instant Access

    Once you’ve chosen your course, signing up is easy. After completing your registration, you’ll gain immediate access to all course materials, starting your learning journey right away.

  • online courses mobile friendly icon for store design

    3 . Learn at Your Own Pace

    Our courses are designed for busy people. You can study whenever and wherever suits you, allowing you to revisit lessons whenever needed.

Frequently Asked Questions About This Course

A printed mood board with fabric swatches, fashion photos, interior design images, and product photos on a white surface.

  • The course is structured by certified instructor, providing a comprehensive overview of all topics essential for designing a store. It includes assignments and facilitating self-assessment and practical understanding.

  • The course is taught by Diana Paiva, a spatial designer, marketeer and visual merchandiser with +16 years of experience in managing brands and retail experiences. She began her career in advertising agencies, working with international brands. She later specialized in visual merchandising and interior design. She is a certified instructor on e-learning and b-learning since 2018 with +1500 learners worldwide.

  • No previous experience is necessary to enroll in this course. The instructor approaches each topic from the basics, making it accessible to beginners interested in store design and merchandising.

Meet your instructor

✳

Meet your instructor ✳

Learn from Diana Paiva
16+ Years of Retail Design Experience

Smiling person with long dark hair wearing a patterned shirt.

D I A N A P A I V A

Online instructor with +1600 learners worldwide

✔️ +16 years of experience in Retail Design & Marketing & Visual merchandising & Interior design

✔️ Passionate about helping others grow in their careers

✔️ Certified instructor, courses designed for real-world jobs

Start learning today

Store Design & Merchandising: Maximize the retail space
$29.90
One time
$14.95
For 2 months

  • Immediate access

  • Self-Paced

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ALL IN ?


Check out this bundle offer
FROM BEGINNER TO EXPERT

BEST
VALUE

An opportunity to embrace a full journey into Store Design and Visual Merchandising for 20$ less

Here’s What You Get

Immediate access to Course Store Design & Merchandising

Level 1 Certification Course you can rewatch anytime forever. Self-Paced learning with instructor feedback
Great to start your learning journey

Individual purchase value $29,90

+

Full access to
Mastering Visual Merchandising

Unlock the advanced course that will take you to the next level in Visual Merchandising and Store Design. Be ready to confident develop retail strategies in any industry.

Individual purchase value $59,90


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$69.90
One time
$34.95
For 2 months

This online store design course is ideal for beginners looking to learn retail layout design, visual merchandising techniques and customer experience planning.