MASTERING VISUAL MERCHANDISING
Language
English (CC English)
Start Date
Ready to enrollment 2025
Course Length
2 Months (8 weeks online learning asynchronous video lessons and assignments)
Mastering Virtual Merchandising online course gives retail professionals and visual merchandisers the strategic, technical and creative skills to develop their potential in the field of retail design and brand experience.
Course Overview
Mastering Visual merchandising course offers a comprehensive exploration of the design principles and retail practices of visual merchandising within the contemporary retail environment. Through its strategic driven design, the course provides confidence to apply learning skills across different sectors.
Across 8 structured modules, learners navigate from the foundational technics of visual merchandising, consumer psychology and storytelling to spatial design, concept innovation and learn how to measure results and present ideas in a corporate environment.
You’ll develop practical assignments, engage in different industries case studies and integrate the knowledge progressively to ensure you’ll gain the confidence in creating, managing and measuring your own projects.
The course is grounded in real-world practice, encouraging learners to reflect on the potencial of the role of a visual merchandiser as a powerful instrument of communication, marketing and able to convey sensorial experiences and trigger consumer decisions.
What to expect
Lessons on how to develop displays from scratch using different kinds of products, lighting compositions, with a sensorial strategy with costumer in mind, different technics and tools from different sectors will give you multiple resources for managing daily work situations. This includes learning how to develop a creative display, a planogram, a VM manual or corporate presentation, how to respond to briefs and how to structure your work to achieve the results you want.
The course will also equip you with practical skills, insight and understanding to communicate with and get the best from stakeholders and other creative professionals.
SPECIAL LAUNCH PRICE
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Basic Visual Merchandising and retail business knowledge is required or complete the Level 1 course
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Video lectures within a intuitive user-friendly platform, for web and mobile, all lessons with practical examples, assignments in all sections some with evaluation from the instructor and with downloadable e-books.
Mastering Visual Merchandising is in asynchronos learning mode (with on-demand videos) for the suggested time of 2 Months (1 section per week) which runs for 8 weeks and all content will be available for two years. You will be expected to commit between 2-3 hours per week to study.
Who is this course for?
Retail Professionals
Retail professionals & managers looking to enhance store layouts and improve sales
Visual Merchandisers
Visual merchandisers aiming to refresh their technical and creative skills
Marketeers
Brand strategists & marketers who want to leverage storytelling and engagement
Architects
Store designers & interior architects focused in dive into retail optimization
Freelancers
Entrepreneurs & business owners seeking to elevate their client’s store visual appeal or their own
Students
Advanced learners & students in design, marketing, or retail fields who want to specialize in Visual merchandising or store design
Course Content
SECTION 1 - Intro and perspective
Presentation of the course and instructor. Why visual merchandising exists in retail, what it is for and what specialized techniques exist in the profession that we will work with throughout this course.
SECTION 2 - Design and composition Techniques
How to present the product in a sensorial and creative way, mastering design and composition techniques. The theory and practice of three-dimensional composition touching on all the key points.
SECTION 3 - Window display for exteriors and interiors
Without storytelling you can have a beautifully executed composition, but it will not convert or engage the customer if it does not have a story or a concept.
Section 4 - The brand and the product from the Visual Merchandising perspective
The visual merchandiser must know the brand and the product like no one else, being able to create concepts, displays and environments that translate an identity and reinforce the brand's positioning. We´ll learn how to translate that knowledge into product display strategies aligned with product life cicely in the store space and how to communicate creative proposals with commercial, supply chain and marketing teams.
Section 5 - Store space, layout, furniture and how to manage everything
Mastering the space and fixtures is essential to creating an attractive, sensorial and profitable space. We will learn how to align the space and all elements in it to the needs of the business and the product in different industries.
Section 6 - Planning Visual merchandising, planograms, guidelines and VM brand manuals.
VM management process around the year, developing guidelines to roll out in different stores, communicate with field VM, define rules for maintenance to ensure successful implementations, how to create a brand VM manual and how to develop planograms to make each store as profitable as possible.
Section 7 - Measuring and optimizing the store space
Measuring a qualitative action can make all the difference in being a successful visual merchandising. In this section all creative will lose the fear of numbers and find in them a useful ally.
Section 8 - Technological and scientific tools and the future of VM
How the digital age supports visual merchandising and shapes it for the future.
All sections have practical assignments
Meet your instructor
✳
Meet your instructor ✳
D I A N A P A I V A
Online instructor with +1500 learners worldwide
✔️ +16 years of experience in Retail Design & Marketing & Visual merchandising & Interior design
✔️ Passionate about helping others grow in their careers
✔️ Certified instructor, courses designed for real-world jobs
Transform Retail Spaces & Elevate Sales Through Strategic Design
This course provides in-depth mastery of Visual Merchandising, blending fundamental principles with advanced techniques to help professionals optimize retail environments. It is designed for those who want to enhance customer experience, brand storytelling, and sales conversion through strategic visual and sensory marketing.
With a practical and industry-focused approach, this program covers everything from design psychology to merchandising execution, applicable across various sectors such as fashion, technology, home decor, and food retail.
It goes beyond theory, offering real-world exercises, case studies, and hands-on applications to ensure learners gain practical confidence in creating, managing, and measuring VM strategies.
EASY TO ENROLL
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1 . Choose Your Course
Browse our carefully crafted courses and select the one that best suits your goals. Whether you’re a beginner or looking to deepen your expertise, we have the right course for you
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2 . Sign Up & Get Instant Access
Once you’ve chosen your course, signing up is easy. After completing your registration, you’ll gain immediate access to all course materials, starting your learning journey right away.
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3 . Learn at Your Own Pace
Our courses are designed for busy people. You can study whenever and wherever suits you, allowing you to revisit lessons whenever needed.
Start today
SPECIAL LAUNCH PRICE
Language
English (CC English)
Course Length
2 Months
(8 weeks online learning asynchronous video lessons)
What you’ll learn
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– Leverage lighting, colors, and textures to influence consumer emotions.
- Gain expertise in creating compelling product displays that drive sales.
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- Learn how visual cues impact decision-making and customer engagement using neuromarketing insights.
- Apply Sensory Marketing & Store Atmosphere Optimization
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– Understand key performance indicators (KPIs) to track and improve merchandising success.
– Work on real-world scenarios to develop practical skills and confidence to manage a VM team