Programs & Courses
STEER Academy offers professional online visual merchandising and store design courses designed for retail professionals, designers and creatives who want to build practical skills and advance their careers in retail design and brand experience.
Beginner Level
Store Design & Merchandising
Learn the key techniques to plan & structure retail stores: concept, product sections, layout, experience, visuals
Advanced Level
Mastering Visual Merchandising
Master the key skills to design and deliver retail experiences: strategy, layout, display and comercial guidelines
All Levels
Short Course
AI TOOLS FOR VM
COMING SOON
Learn how to leverage AI-based tools. For Visual Merchandising professionals, retailers, and retail designers who want to work smarter and be more future-proof.
Release: 2026
Would you like to receive a notification as soon as it becomes available?
Short Course
Create Imersive corners In-store
COMING SOON
Transform cold zones into social media meeting points.
Designed for retail professionals who want to leverage social media to attract customers and increase brand WOM.
Release: 2026
Would you like to receive a notification as soon as it becomes available?
The Complete Program - The full STEER Academy curriculum.
For those who want a complete professional foundation in retail design, this is the most direct path.
Here’s What You Get
Immediate access to Course Store Design & Merchandising
Level 1 Certification Course you can rewatch anytime forever. Self-Paced learning with instructor feedback
Great to start your learning journey
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Full access to
Mastering Visual Merchandising
Unlock the advanced course that will take you to the next level in Visual Merchandising and Store Design. Be ready to confident develop retail strategies in any industry.
THE
RECOMMENDED
PATH
MOST
POPULAR
CHOICE
Individual course purchase: $89,80 ⮕ Bundle: $69,90
What students are saying
What students say about our visual merchandising and store design courses
“Very descriptive and information-heavy. Loved the incorporation of the case studies and real-life examples.”
Kee’nan H.
“The course is well structured and give a good conceptual overview on all topics that must be taken into account when designing a store. The tests and opportunity to see other students` submissions is a great way to assess the learning.”
Martina N.
“I absolutely loved this course. Good quality video, good material and it is well presented.”
Frank L.
Not sure which program is right for you?
Beginner with NO experience
Have basic knowledge?
Want complete certification?
How to get started
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1 . Choose Your Course
Browse our carefully crafted courses and select the one that best suits your goals. Whether you’re a beginner or looking to deepen your expertise, we have the right course for you
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2 . Sign Up & Get Instant Access
Once you’ve chosen your course, signing up is easy. After completing your registration, you’ll gain immediate access to all course materials, starting your learning journey right away.
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3 . Learn at Your Own Pace
Our courses are designed for busy people. You can study whenever and wherever suits you, allowing you to revisit lessons whenever needed.
Frequently Asked Questions
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If you are new to retail design or visual merchandising, start with Store Design and Merchandising. It provides the foundational understanding of how retail spaces are designed — everything that Mastering Visual Merchandising builds on. If you already work in VM and want to develop a more strategic practice, you can begin directly with Level 2. If you want the complete professional curriculum from the start, The Complete Program is the most efficient path.
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Store Design and Merchandising (Level 1) covers the physical design of retail spaces : store concept, brand environment, space planning, product grouping and layout.
Mastering Visual Merchandising (Level 2) covers VM strategy, composition techniques, consumer psychology, KPIs and performance measurement.Level 1 teaches you how to design a store. Level 2 teaches you how to make a store perform. Both are complementary but fully independent.
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Both courses are fully self-paced. Store Design and Merchandising has 22 lessons across 5 sections. Mastering Visual Merchandising has 60+ lessons across 8 sections. Most students complete each course in 4 to 8 weeks, studying a few hours per week.
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Lessons range from approximately 1 to 16 minutes depending on the topic. All lessons can be paused, rewound and rewatched at any time.
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The Complete Program gives you immediate access to both Store Design and Merchandising and Mastering Visual Merchandising — 70+ video lessons, assignments and two professional certificates - at $69.90, compared to $89.80 if you purchase each course separately.
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Yes. While we recommend starting with Store Design and Merchandising, both courses can be taken in any order based on your experience and goals.
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Yes. Two new specialist modules are launching in August 2026: AI Tools for Visual Merchandising and Immersive Corners In-Store. Both are designed for professionals who want to take their practice further. You can join the waitlist on each course page to be notified first.