The Complete Retail Design & Visual Merchandising Program
A structured learning path from foundational store design to advanced visual merchandising strategy — the complete STEER Academy curriculum.
Get immediate access to the two main online courses:
Beginner Level course Store Design & Merchandising and Advanced level course Mastering Visual MerchandisingLearn at your own pace, 100% online
Practical tools you can apply straight away
What the program includes
Two practical, industry-focused courses. One streamlined learning path from beginner to expert.
Here’s What You Get
Immediate access to Course Store Design & Merchandising
Level 1 Certification Course you can rewatch anytime forever. Self-Paced learning with instructor feedback
Great to start your learning journey
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Full access to
Mastering Visual Merchandising
Unlock the advanced course that will take you to the next level in Visual Merchandising and Store Design. Be ready to confidently develop retail strategies in any industry.
Store Design & Merchandising ($29.90) + Mastering Visual Merchandising ($59.90) — or the Complete Program at $69.90
Comparison Table
| Feature | SD&M only $29.90 | MVM only $59.90 | The Complete Program $69.90 vs $89.80 if bought separately |
|---|---|---|---|
| Pricing | |||
| Price | $29.90 | $59.90 | $69.90 |
| Structure | |||
| Level | Foundation · Level 1 | Advanced · Level 2 | Foundation + Advanced |
| Sections | 5 | 8 | 13 |
| Video lessons | 22 | 50+ | 70+ |
| Practical assignments | 3 | 5 | 8 |
| Instructor feedback | ✓ | ✓ | ✓ |
| Certificate of completion | 1 | 1 | 2 |
| Access & Format | |||
| Lifetime access | ✓ | ✓ | ✓ |
| Self-paced · no deadlines | ✓ | ✓ | ✓ |
| Student community | ✓ | ✓ | ✓ |
| Free preview lessons | ✓ | ✓ | ✓ |
| Course Content | |||
| Store design fundamentals | ✓ | — | ✓ |
| Brand environment & concept | ✓ | — | ✓ |
| Space planning & store layout | ✓ | — | ✓ |
| Product grouping & allocation | ✓ | — | ✓ |
| Customer flow & ergonomics | ✓ | — | ✓ |
| VM composition & display | — | ✓ | ✓ |
| Colour, lighting & sensory design | — | ✓ | ✓ |
| Neuromarketing & consumer psychology | — | ✓ | ✓ |
| KPIs & VM performance measurement | — | ✓ | ✓ |
| Planograms & VM manuals | — | ✓ | ✓ |
| Stakeholder communication | — | ✓ | ✓ |
| Future of retail & experiential trends | — | ✓ | ✓ |
| Foundation only | Advanced only | Enroll in the Complete Program → | |
Who should choose the full program
Sales People and store managers
Retail designers and architects
Visual merchandisers
Professionals transitioning into retail design
Freelancers & Entrepreneurs
Design, marketing and fashion students
What you’ll learn
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At the end of this course, you will be able to develop a store design project, either for your own store or a client.
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Learn to create a profitable layout by apply Store layout planning principles choosing the best fixtures.
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You will be able to integrate a Brand identity applied to physical retail spaces
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You will learn how to achieve a balance between creativity and logistical needs in retail
Learn key technics to become a confident store planner and designer.
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Understand the principles needed to create an impactful and inspiring shopping experience
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Learn the most effective way to build costumer flow trough the space in order to improve sales
I will teach how to apply ergonomic techniques to improve the consumer's perception of value, retail space zoning and product sections
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- Learn how visual cues impact decision-making and customer engagement using neuromarketing insights.
- Apply Sensory Marketing & Store Atmosphere Optimization
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– Leverage lighting, colors, and textures to influence consumer emotions.
- Gain expertise in creating compelling product displays that drive sales.
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– Understand key performance indicators (KPIs) to track and improve merchandising success.
– Work on real-world scenarios to develop practical skills and confidence to manage a VM team
Testimonials from students
★★★★★ 4.8 · 1,690 students worldwide"The course is well structured and gives a good conceptual overview on all topics that must be taken into account when designing a store."
— Martina N., Store Design Graduate
"Very descriptive and information-heavy. Loved the incorporation of case studies and real-life examples."
— Kee´nan H., Mastering VM Graduate
"I absolutely loved this course. Good quality video, good material and it is well presented. "
— Frank L., Store Design Graduate
Reasons to choose the Complete Program
❋ A complete learning path instead of two isolated courses
❋ Consistent methodology across both courses - They were built to follow one after the other
❋ Better value than purchasing courses separately (20% less)
❋ Learn mindfully, with a clear progression
Why this visual merchandising courses are different
01
Goes beyond aesthetics into strategy and performance
02
Covers neuromarketing and consumer psychology
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Teaches how to measure VM impact using KPIs
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Designed for real retail environments and corporate teams
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Suitable for multi-store implementation
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Suitable for different industries (Fashion, decoration, technology and more)
Meet Your Instructor
Diana Paiva
Online instructor with +1600 learners worldwide
✔️ +16 years of experience in Retail Design & Marketing & Visual merchandising & Interior design
✔️ Passionate about helping others grow in their careers
✔️ Certified instructor, courses designed for real-world jobs
Format & access
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1 . Choose Your Course 100% online
Browse our carefully crafted courses and select the one that best suits your goals. Whether you’re a beginner or looking to deepen your expertise, we have the right course for you
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2 . Sign Up & Get Instant Access
You get immediate access after purchase, starting your learning journey right away.
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3 . Self-Paced Learning - Watch anytime, anywhere
Our courses are designed for busy people. You can study whenever and wherever suits you, allowing you to revisit lessons whenever needed.
Unlock your potential as a Store Design and Visual Merchandising expert.
Includes two online courses: Store Design & Merchandising + Mastering Visual Merchandising in a special bundle price
Frequently Asked Questions About This Program
Yes. If you have already enrolled in Store Design and Merchandising and want to add Mastering Visual Merchandising, or vice versa, contact us at hello@steer.academy. We will arrange access to the second course at the price difference. You will not pay again for the course you already have.
I already enrolled in one course separately. Can I still access The Complete Program price?
1
The Complete Program includes 70+ video lessons across 13 sections - 22 lessons in Store Design and Merchandising and 60+ in Mastering Visual Merchandising. Individual lesson lengths range from approximately 1 to 16 minutes.
How many lessons are included in total and how long are they?
2
We recommend starting with Store Design and Merchandising, as it provides the foundation that Mastering Visual Merchandising builds on. Both courses can be taken in any order based on your experience. Once enrolled in The Complete Program, you have access to both from day one.
Do I need to complete Level 1 before starting Level 2?
3
Two. You receive a separate professional certificate for each course — one for Store Design and Merchandising and one for Mastering Visual Merchandising. Each is issued after you complete all lessons and assignments for that course.
Do I receive one certificate or two?
4
What is the price difference between buying separately and The Complete Program?
5
Store Design and Merchandising ($29.90) plus Mastering Visual Merchandising ($59.90) totals $89.80 when purchased individually. The Complete Program is $69.90 — a saving of $19.90.
Can my company pay via invoice?
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Yes. If your enrollment is being funded by your employer, contact us at hello@steer.academy before completing your purchase. We will issue a formal invoice for company payment. You do not need to use the website checkout.
Is there a deadline to complete the program?
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No. Once enrolled, you have lifetime access to all materials. There are no deadlines and no expiry dates.
What is the refund policy?
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We offer a 7-day refund on The Complete Program, provided you have completed less than 20% of the combined course content. Refunds cover the course price minus any processing fees charged by Stripe, PayPal or your bank. Contact hello@steer.academy within 7 days of purchase to request a refund.