Progress Welcome to Store Design & Merchandising: Maximize the retail space Complete & Continue Next Lesson Learn More Section 1 - Store Design Purpose and Professionals 4 Lessons Lesson 1: Intro to the course Lesson 2: What is Store Design Lesson 3: Know the store design experts Lesson 4: Store design is a marketing tool Section 2 - Brand Identity and Store Concept 9 Lessons Lesson 5. Brand Identity: How to identity and analyze Assignment: Brand Identity Lesson 6. "Brand as a person" Lesson 7. Create a brand atmosphere in the store space - Moodboard Lesson 8. Shopping Experience Lesson 9. What a store Concept means Lesson 10. Case Study Lesson 11. Wrap-up exercise - Create a Moodboard Assignment 2: Create a moodboard for a brand of your choice SECTION 3 - STORE SPACE AND STORE SECTIONS 4 Lessons Lesson 12. Introduction to store space and stockroom Lesson 13: Product grouping Lesson 14: Tactics for product allocation Lesson 15: Decompression Zones and Windows Section 4 - STORE LAYOUT 5 Lessons Lesson 16: What is a Layout Lesson 17: Customer flow - What is and how to influence Lesson 18: Layout types - pros and cons for each business Lesson 19: Fixtures and Store Hardware Lesson 20: Ergonomics and Product value perception Section 5 - Final Test 3 Lessons Lesson 21: Design a Store Assignment 3: Final Test Lesson 22: Self-Evaluation and Thank you Welcome to Store Design & Merchandising: Maximize the retail space Complete & Continue Next Lesson Learn More Section 2 - Brand Identity and Store Concept Lesson 8. Shopping Experience