Progress Welcome to Mastering Visual Merchandising Complete & Continue Next Lesson Learn More Section 1 - Intro and perspective 4 Lessons Introduction to VM Mastery Why Visual Merchandising exists? VM in specialized sectors Ergonomics and Neuromarketing: Sensorial design to convert Section 2 - Design and composition techniques 12 Lessons Intro Section 2 The basics of product presentation Composition techniques 1: Point and Line Composition techniques 2: Shapes Composition techniques 3: Symmetry Case Study Lesson - Composition Techniques Lighting techniques: No light, no life Lighting techniques: Concepts Color: Semiotics Color: Colorwheel Assignment: Make a composition Consider comunication in the display composition Section 3 - Window display for interiors and exteriors 10 Lessons Intro: Interior and exterior windows Window: The stage of a theatre The process for developing a concept Case study Window display lighting Styling mannequins Styling acessories Styling Homewear/furniture Styling Electronics Assignment Section 4 - The brand and the product from the VM prespective 7 Lessons Intro to section 4 Brand Identity Coherence in VM language Communicate with stakeholders Recognize the business Product lifecycle in-store Product grouping exercise for phase-in/phase-out collections Section 5 - Store Space, Layout, Furniture and how to maage everything 10 Lessons Intro to section 5 Store Layout Navigation Product allocation Points of interest Fixtures - Where and what Security that VM must consider Process of furniture design Open a store - Fixtures Wrap up exercise Section 6 - Planning Visual Merchandising, planograms, guidelines and VM brand manual 9 Lessons Intro section 6 Multidisciplinarity of Visual merchandising Why planogram or guideline? Planograms Guidelines Layout and planograms Campaigns and space planning all year Visual merchandising manual Process of a VM project Section 7 - Measuring and optimizing Store Space 13 Lessons Intro to section 7 Sales teams versus VM teams Maximizing M2 Maximizing categories Heat Maps Key metrics Conversion Stock Cross selling Supporting the store using sales language How to make a report Building a strategy on paper Best practices in stakeholders managemnt Section 8 - Technological and scientific tools and the future in VM 7 Lessons Future in Visual Merchandising Neuromarketing evolution Immersive experiences and the fantastic Demo products/ pop up stores Ethic is the new Aesthetic Other good courses, goos workshops and good readings Course finale Welcome to Mastering Visual Merchandising Complete & Continue Next Lesson Learn More Section 1 - Intro and perspective Ergonomics and Neuromarketing: Sensorial design to convert
