Progress Welcome to Mastering Visual Merchandising Complete & Continue Next Lesson Learn More Section 1 - Intro and perspective 4 Lessons Introduction to VM Mastery Why Visual Merchandising exists? VM in specialized sectors Ergonomics and Neuromarketing: Sensorial design to convert Section 2 - Design and composition techniques 12 Lessons Intro Section 2 The basics of product presentation Composition techniques 1: Point and Line Composition techniques 2: Shapes Composition techniques 3: Symmetry Case Study Lesson - Composition Techniques Lighting techniques: No light, no life Lighting techniques: Concepts Color: Semiotics Color: Colorwheel Assignment: Make a composition Consider comunication in the display composition Section 3 - Window display for interiors and exteriors 10 Lessons Intro: Interior and exterior windows Window: The stage of a theatre The process for developing a concept Project and Plan a Window Styling mannequins Styling acessories Styling Homewear/furniture Styling Electronics Window display lighting Assignment: Create a Window Display plan Section 4 - The brand and the product from the VM prespective 8 Lessons Intro Section 4 Brand Identity Coherence in Visual Merchandising Language Assignment 3: Brand elasticity method Communicate w/ Stakeholders Recognize the business Product Life Cycle In-store Assignment 4: Product allocation according to Lifecycle Section 5 - Store Space, Layout, Furniture and how to manage everything 9 Lessons Section 5 Intro Store Layout Store Navigation Product Allocation Points of interest Fixtures ( Where and What ) Safety in store Wrap Up Course so far Assignment 5: Store Layout with product strategy Section 6 - Planning Visual Merchandising, planograms, guidelines and VM brand manual 7 Lessons Intro section 6 Multidisciplinarity of Visual merchandising Why planogram or guideline? Planograms Layout and planograms Visual merchandising manual Labs and pilots Section 7 - Measuring and optimizing Store Space 9 Lessons Intro to section 7 Sales teams versus VM teams Maximizing M2 Maximizing categories Heat Maps Key metrics Stock Cross selling and Up Selling Case Study & Quiz - Data analyses Section 8 - Technological and scientific tools and the future in VM 7 Lessons Future in Visual Merchandising Neuromarketing evolution Immersive experiences and the fantastic Demo products/ pop up stores Ethic is the new Aesthetic Other good courses, goos workshops and good readings Course finale Welcome to Mastering Visual Merchandising Complete & Continue Next Lesson Learn More Section 1 - Intro and perspective Ergonomics and Neuromarketing: Sensorial design to convert
